Ep 27: What Lisa did differently to have her biggest membership launch yet

Lisa shares the story of her first ever membership launch, the two mediocre rounds that followed, and the changes she put in place that lead to her biggest membership launch to date.

Show Notes

01:50 – Lisa shares how her membership site first came about on the back of her first ever program
11:31 – Lisa’s realisation that the health transformations she could provide women were scalable
12:58 – The changes Lisa put in place to turn things around after a mediocre launch
14:55 – The missing piece from Lisa’s prelaunch emails that it took a copywriter to see
24:59 – Why Lisa was not concerned by 9,000 unsubscribes in her most recent launch
28:10 – The shift that took place for Lisa when she watched her Small Steppers’ testimonial videos
31:22 – Why Lisa decided to raise the price of her membership
39:52 – Lisa shares her goals for the membership, and who she needs to be to achieve them
47:45 – Why Lisa is limited only by her own imagination


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