KBR Ep 28: Is a Membership Right for Your Business?
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Lisa wakes up verrrry early to chat to today’s guest – one of her favourite people in online business, Stu McLaren.
Stu founded WishList Member (the world’s #1 membership platform for WordPress) and has worked with more than 60,000 online communities and membership sites. Can we just say he knows his stuff??!
AND, as you’re about to find out, he’s generous and passionate and ready to share so much wisdom with you. If you’re even remotely curious about starting a membership site, you can’t miss this episode.
0:30 Lisa introduces Stu onto the podcast and recalls where she was at in her business when she joined Stu’s course, TRIBE.
2:45 Why creating a membership site will NOT have you chained to your desk on the content creation treadmill.
7:15 Write this down! Where is the value found in a membership site? Pssst, it’s not in quantity.
7:30 The list size factor – how small is big enough?
13:35 Somebody already offering what you want to offer? Here’s why you can start celebrating.
16:38 Holding space for your people and the power of relationships that don’t involve you.
22:32 Tech barriers and the marketing ‘gift’ of starting simple and improving as you go.
29:13 Some seriously cool examples of memberships (and a sprinkle of Stu’s infectious enthusiasm).
34:01 Stu’s free AMAZING 3 part workshop.
36:25 One idea can pay for itself many times over.
37:49 Stu gets crazy excited about his community.
Check out the incredible value of Stu’s free workshop series. Part one is available here.
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