Today, Lisa gets strategic and talks opt-ins. This chat is packed with ideas for creating a great opt-in and turning your list growth into business growth. Lisa covers the ‘why’ and ‘how’ of building your email list and shares her approach to nurturing all those new relationships you just entered into.
So, are you in??
0:50 Lisa gets straight into why building her email list has been a huge priority for her.
2:55 It’s all about conversation! Lisa shares the secret to her success in retail and relates it back to the context of online business. She chats about respecting the space you’ve been offered in a person’s life and shares one of the best ways you can increase your deliverability.
6:58 What makes a really good opt-in? Lisa talks about her ‘relevant, meaty enough, quick-win’ approach and shares examples of great opt-in ideas you could try in your business.
14:18 Freebie differentiation: an opt-in versus a pre-launch activity.
15:30 Lisa who?? The number one thing people forget when list building to a cold audience.
17:01 Lisa touches on how a good opt-in can build the “know, like, trust” factor, and the ‘marketing gold’ you can obtain
22:38 Lisa talks about the importance of credibility and integrity – and how showing up consistently is the way.
25:35 Don’t take the fancy pants opt-in road! Lisa shares how some of her fave opt-in ideas have bombed, and how you need stay nimble and lose the attachment.