What's theStory

Build trust, genuinely connect and grow your business online through the power of storytelling.

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Do you struggle with:

  • finding the time to create (great) content for your business?
  • a lack of engagement and views when you post on social media?
  • discomfort in showing up fully self-expressed?
  • slow business growth because your message just isn’t connecting?

If so, you're not alone.

Creating content is one thing, having it seen these days is another.

With a flood of experts, business owners, advocates and leaders sharing information online - it’s more important than ever to stand out from the crowd.

And it’s going to take something different.

Here's some home truths you might not want to hear -but have to!


Absolutely no one cares about your stuff. Unless you give them a reason to care. (And there’s a simple way to do this)

Telling stories is what humans are wired for. We love reading them, telling them - they are everywhere and yet - strangely missing from a lot of the content we see online.

Genuine connection is created when HUMANS interact openly and honestly and this can be done online without having to air all your dirty laundry, fake cry or dance. (Even though some of my most popular posts have involved images of literal laundry!)

Social media ‘trends’ evolve and change but good content transcends it all.

It’s likely that your story is the most powerful marketing asset your business has. And you might not even be aware of it, let alone using it!

You may have forgotten that HUMANS are watching and reading and they want to interact with the HUMAN you. It’s essential to find ways to do this.


Trends come and go, but one thing will never change:

A good story has the ability to connect like nothing else can.

A good story is felt.
A good story moves people.
A good story builds trust.
A good story incites action.
A good story can educate, empower, inspire

Learn how to tell a good story and watch your influence and impact grow.


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“Can’t I just be a business owner and not worry about this stuff?”

“I’m too busy serving clients, I don’t have time for socials.”

“Hardly anyone reads my emails anyway!”

“I have tried so many things and nothing gets traction, it’s not worth it.”

It’s really tough out there!

But what if it was possible to show up in a way you feel proud of, is in integrity and grows a community of potential customers?!

What if you could tell a story that hits right to the heart of your ideal client, builds loyalty and genuine connection and creates engagement and trust?

If you’re ready to market with ease and authenticity, knowing how to tell a good story is essential.

Let’s loosen the shackles a little…

The time for following formulas is over. People are DONE with that!

It’s time to get playful and creative.


If you want to inspire change, make people FEEL something, bravely show up and learn how to create content that matters, then I invite you to join me in:



What's theStory

A four-week immersive online program taught LIVE that teaches you practical story-telling skills that will explode your reach, engagement and sales.

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How it works.

In this Live and Interactive Program we gather twice per week. Once to learn, once to review your stories. You create as we go with simple weekly homework tasks. You get brave amongst a community of people looking to uplevel their marketing, take a few risks and find their voice.

Lesson one

In our first lesson we get the foundations in order. And it’s all about CONNECTION! When you see your marketing in a human-to-human frame everything feels so much easier.


Why Story? Why now? Honestly, understand this because tides are shifting and I want you on the front foot.

Human Connection Fundamentals. This is a reminder, really. I mean, we all know the fundamentals, but you’ll receive explicit story examples you can use straight away in your business that cover ten core elements of connection. You’ll love it! So practical.

The three essential elements to becoming a brilliant, natural storyteller. Once you know them, you practice them and it becomes who you are. Your ability to create amazing content just got a million times easier! 

The main blocks you’ll face when it comes to writing and sharing stories (your story in particular). It would be ridiculous to assume that sharing boldly and bravely online is anything other than uncomfortable in the beginning. There’s very good reasons for your discomfort so we highlight the main blocks and exactly what to do to move through them.

Lesson two

Humans are wired for story and yet, sometimes we need reminders of what they are and what they are not! This week you get clear on what makes a great story and get writing.



The difference between Events and stories because simply sharing that something has happened or is happening is NOT a story!

The difference between Content and stories - not every piece of content SHOULD be a story.

Two simple and ever-lastingly repeatable Story Frameworks (one of which I created for myself and have used successfully for years)

Story Essentials that are so obvious we usually miss them - but utilise them and watch your impact grow.

Lesson three

This week is a deep-dive week into you and your unique story. Using unconventional methods, we go on a journey that allows you to find the story of YOU the woman and the story of YOU the business owner.


Your story is likely the most valuable tool in your marketing toolkit and without doubt you are under-utilising it.

In order to build trust and connection you need to be clear about who you are. And not in a boring ‘content pillars’ way.

This week we scratch below the surface of YOU to find the story. The real one.

This lesson is unlike all the others and has to be experienced to be believed. The process you are taken through of uncovering your true story might not just change the course of your business, it might change your life.

Lesson Four

Now that you have been flexing your story-telling muscle it’s time to put them to work in your business. And also, set yourself up for ongoing story success.




Where and how to infuse stories to radically improve your emails, Webinars/Presentations, Social Media, Opt-ins, Podcast episodes, your Website, Ads, Sales Pages, Sales Calls.


The importance of building a story-telling habit (and how to do it!) so that what you’ve learned in the program becomes second-nature.

Call Times:

Live Teaching Classes 12 pm AEST every Tuesday from 11 June for four weeks.

Live Dissect and Review Classes 12 pm AEST Friday each week. All classes are recorded and shared as replays in both video and audio format.

Here’s what I know:

If you’re still here reading then you are looking for a solution to your marketing woes.

In this growing age of AI infused content (goodness - can’t you pick it a mile away!) in order to create genuine connection you have to know yourself, show up as yourself and tell a good story.

There’s nothing wrong with using AI as a tool but it will NEVER replace authentic connection.

It can’t be you.

And it’s never been more important to market like a human. This will set you apart.

Get your creative juices flowing, feel excited about showing up, remove inhibitions, get playful and exploratory, share purposefully and create genuine connection.

Pay in full 0r 4 weekly payments

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$497 AUD or
 4 x $125 AUD


If you're struggling to create and maintain momentum in your business then you'll love this one-hour Momentum Session where I share my SMS Framework that helps you see exactly where and how to shift gears and start the wheels turning in all the best directions! Don't stay stuck - let's get moving.


Here’s what partipants say:

“I have never considered myself a writer. In fact I love using pictures and videos and music on instagram and avoided any kind of writing. However, through doing this course, I have found a new love of writing and am taking more risks with my writing.” Jane

“A massive breakthrough in reconnecting with a lost love of writing and added confidence to show up for authentic connection. The realisation that I have the keys within me already and it doesn't have to be perfect, it just needs to be real, and done is better than perfect because confidence and craft will grow through use. Not to overthink it or take it all way too seriously.” Elke

“I loved the stories! ha ha! Seriously though! That and the structure of how you took us through the learning content. I could tell that you designed it really well to create good learning outcomes. Thank you Lisa for it all! :)” Esther

“It was cathartic writing 'I am'. I saw myself differently and acknowledged parts I hadn't previously.  I actually enjoyed exploring the creative side of writing, even though there is room for much improvement.  I have only written formally so been much unlearning. In that way, it has felt liberating to experiment and explore.” Juan

“I loved hearing the stories from other participants, seeing the different styles and techniques, and how vulnerable everyone was.” Kym

“I loved that the people in the group felt safe to share their experiences, hence made me braver to share mine. My confidence in my writing has really grown. Online business is very up and down. I have days when I want to throw the towel in but then I have a WTS call and I feel motivated and hopeful again. Lisa you are very encouraging and feel passionate about what you do. I think this helps with the group as a whole. It makes me want to stay connected and do more.” Jane

"This course is run in such a personal manner that you feel seen and valued. Lisa speaks to you which not only has you grasping the information easier, but it also has you looking forward to each and every session.
I loved the course so much, I feel sad that it's over.
The skills and knowledge I learned will not only help me connect through my business but will also help me guide my daughter through her schooling and her structure of telling stories." Corinne

"Lisa is an amazing facilitator - she dives straight in and gets you working from the moment the course starts. This course is not about Lisa, this is about what Lisa has to teach you (if that makes sense - you didn't sell once which was so refreshing). Lisa has created a place where you get to dig deep into something that feels a little daunting, be creative and yet feel really comfortable about sharing your creative work. It's not scary, it's empowering." Bridget

"I loved the program. It was warm, friendly, supportive and helped me to prioritise writing and to see that I am not ‘bad’ at it afterall, which I loved. I also loved the sisterhood vibe and hearing everyone’s stories. It was just lovely. Thank you x " Cory

Storytelling for

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Hey! I'm Lisa.

I’ve been creating content and building communities online since 2012.

I’ve seen trends come and go, algorithm changes galore and sold every single kind of digital product.
But one skill, cultivated as a young journalist, has meant that I’ve built genuine connections, a loyal community and created impact and sales beyond my wildest dreams.

I love teaching the essential skill of story-telling to business owners who want to show up authentically and with integrity.