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See this video?

It was shot in 3 minutes,
using nothing but my phone...

...and it generated 50 new customers in just 24 hours.

At first glance, that screenshot might make it look like there’s not much going on, other than my mad fashion skills (!) and a serious case of “panda eyes”.

But the truth is, there’s a whole lot of strategy woven into that 3-minute clip.

They’re strategies I’ve used again and again in my business to rapidly grow my tribe and generate tens of thousands in sales...

And they WORK —

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… even when you’ve got limited equipment.

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… or a
not-huge audience.

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... or a “my kids didn’t sleep” face complete with smudged mascara and unbrushed hair.

AND YET MOST BUSINESS OWNERS ARE IGNORING THESE STRATEGIES.

In fact, they’re skipping over video as a marketing tool altogether.

And it’s not hard to understand why...

When it comes to video, you can see ALL the stats & read ALL the stories, and it doesn’t matter...

It doesn’t matter that video gets more eyeballs, more shares, more conversions and more sales than any other type of content…

Because the truth is, there’s something ELSE that matters, which outweighs all of these things...

… Trying to film yourself sucks.

At least, it has whenever you’ve done it before.

You start out with ALL the motivation, determined to give it a go.

But what should you film? What’s worth sharing? And what hasn’t been done to death?!

After what seems like a hundred crap ideas, it’s a total ‘hallelujah’ moment when you finally come up with one you don’t totally hate.

So you slip on a clean shirt, clear a corner of your lounge, whip out your iPhone, and turn on the camera.

You check the screen, to make sure everything looks okay…

… and that’s when the true torture begins.

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After trying a bunch of different angles and still not getting the look you want, you end up just pressing record anyway, hoping it will somehow get better as you go along.

A few fumbles in your speaking cause you to start over. Then you realise your hands are all fumbly too (why have you never noticed how awkward your hands are?!)

And when you finally do a ‘take’ without any major stuff-ups, it’s a huge relief… finished!

So you steel yourself, lean in, and press the playback button, holding out hope that your footage is better than you think.

But as you concentrate on the screen, dissecting your “performance”, any hope leeches away. It’s not like you expected to be Oprah or anything… but this?!

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… Why do I seem so awkward?

… Why does it feel so forced?

… What’s up with the dreadful lighting?

… Why isn’t it as good as the other videos on my newsfeed?

… And why oh why does it all look so crap?!

After all of that, you don’t even know if you can bear sharing it with your audience.

It’s just not what you’d envisioned… at all.

With hours wasted, hope squashed, and a new patch of greys about to sprout out of your head, you decide that video “just isn’t for you”.

Of course, you keep on hearing stories about video and reading articles about how it’s “the way of the future” blah blah blah…

All you can tell yourself is that you’ll cross that bridge when you come to it.

In the meantime, you’ll go back to writing Facebook posts that don’t get seen, publishing blogs that barely get noticed, and battling for space in people’s inbox...

Want to opt out of the cycle?

6 reasons

You’ve Stashed Video In The “Too Hard” Basket

… even though it’s literally the ONLY can’t-afford-to-ignore-it marketing tool when it comes to building an audience.

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Video is THE best way to make an instant connection with your audience. We've worked with Lisa over a couple of years now as an influencer for some of our biggest brands. Her authenticity and expertise shines through every time and is, without doubt, the best person to learn from in the industry about building a tribe and converting them into paying customers.

Jenny Hassam, CEO, Rhetoric PR

If you’re still reading (thank you!)

You clearly GET that video is the one marketing tool that online business owners can’t afford to ignore.

So I’ll stop banging on about how powerful it is 😉

Instead, let me go ahead and tell you the good news:

Creating Powerful, Authentic, Non-Douchey Videos

— that speak straight to the heart of your audience, and that light up your email dashboard with a steady surge of new subscribers —

Does NOT Have To Be So Freaking Hard.

...in fact, it’s much easier than you think.

What’s important is to have a layered approach, like the 4-step ‘REAL’ method I’ll be sharing with you below, that allows you to get strategic at the four levels of video creation:

How you

R

ecord your video

How you

E

xpress your message

How you

A

mplify your reach, and

How you

L

everage your content

On top of that, you want an approach that skips the complicated stuff that doesn’t create a worthwhile impact (because seriously, who’s got the time?!)

… and that allows you to be YOURSELF on camera (in fact, that coaches you step-by-step through any awkwardness, so you can let your true self shine through).

So, you know… something that’s REAL, on a bunch of levels.

If I’m speaking your language, then I couldn’t be more excited to introduce you to my signature “it doesn’t have to be that hard” system for learning how to use video in your business…

PRESENTING

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 The complete step-by-step system for creating powerful, authentic videos that rapidly build your tribe and boost your conversions…

...even if you’re not a tech person and don’t love being on camera.

This is an online program for entrepreneurs just like YOU…

And like the name suggests, we’re keeping video real...

Because filming yourself doesn’t have to be this huge scary thing, and because you shouldn’t be missing out on all those insane benefits, while other (way less awesome) people in your industry are reaping all the rewards!

Here’s how the program works...

Step #1 — How to Record your video

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We start by getting your foundations solid.

This intro module is where you’ll learn the tips, tricks and tools that allow you to put your best foot forward on video, so you get an end result that you’re proud to share with your tribe.

Remember, loads of the awkwardness that comes with being on camera is about not knowing the ‘invisible techniques’ that the people who rock at video are using…

… so we’re going to pull back the curtains, take a look behind the scenes, and skill you up to feel confident in your filming.

By the end of this module you’ll LITERALLY be ready to record your first video. (Yay!)

And we’ll all be there in the Facebook group afterwards, to give you a huge celebratory pat on the back, and — if you choose — some kind and constructive feedback.

Step #2 — How to Express your message

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Now that you’re recording yourself like a pro, it’s time to zoom in on what you’re actually saying during your videos.

The way you express your message has a huge influence on your ability to connect with your audience and create content that resonates...

… And yet loads of people skip this stuff, then wonder why nobody’s watching.

Not you though!

We’re going to get you thinking about your message and your audience in an entirely new way, so you can create curiosity-driven videos that FASCINATE your viewers while feeling 100% authentically ‘you’.

Step #3 — How to Amplify your reach

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Congrats! You’re now creating heartfelt videos that resonate with your audience.

… Now it’s time to get as many eyeballs on those vids as possible.

In Step #3, you’ll get clear on the critical strategies and techniques that guarantee you’re getting the best possible exposure for every video you share with your tribe.

Step #4 — How to Leverage your content

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You’re confident on camera, you’re creating great videos, and you’re doing it with more consistency than you ever dreamed possible…

… go you!

Now, in this final step, we’ll be using your newfound skills to create income-generating videos that convert like crazy and that light up your Paypal dashboard with floods of new sales.

This is the real fun stuff — the stuff that makes the most difference to your bottom line, and that adds major horsepower to your launches.

If you plan to launch even ONE product or program this year, this module is worth well over 5 figures to you and your business.

PLUS YOU GET THESE GOODIES TOO:

(Valued at $1,294)

Gift #1

4 x Live Q&A Sessions

These monthly ‘office hours’ are your chance to ask questions, find out what’s working now, and get personalised feedback on your videos (which is hands down the BEST way to accelerate your progress).

The calls will be recorded and stored in the membership site so you can watch them as many times as you like. (You can even submit questions in advance if you can’t be there on the day.)

Value: $300+

GIFT #2

AND FOR A LIMITED TIME ONLY

Get The Bonus Bundle Valued at $1,085

BONUS #1 — Making Money with ManyChat

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Heard that messenger bots boost sales, but not sure how to use them?

The step-by-step guide will show you how to use ManyChat to amplify your launches, get an 80% open rate, and bring in extra sales… even if you’re not a tech ninja and don’t have a big audience. #winning

Value: $297

BONUS #2 — Get Comfy On Camera (Masterclass)

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Calm those nerves and build your confidence with Samantha Nolan-Smith — founder of ‘The School of Visibility’. In this masterclass, she spills the beans on on moving through your visibility blocks, being truly *seen*, and feeling confident on camera.

Value: $97

BONUS #3 — 5 Done-For-You Video Scripts

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Includes the EXACT formula I use for my sales page videos, which have helped us get to 500k+ in revenue this year.

Value: $197

BONUS #4 — Lifetime access to our Members Only Facebook group

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This group is gold.

It’s a safe, private space where you can ask questions, share your videos, and get feedback from me and your fellow members before you share your work with the world at large (SO powerful for accelerating your learning curve and radically boosting your confidence).

Value: $197

BONUS #5 — ADVANCED TRAINING: Behind-the-Scenes on my Most Successful Launch

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Video is the linchpin of my marketing strategy... and earlier this year, it helped us achieve our best-ever launch for our signature membership program.

Join me in this masterclass for the latest in “what’s working now”, as I walk you through the ins and outs of our launch plan and the exact videos that made the most impact.

In this advanced training, you’ll get insider access to:

  • The 8 different ways I used video to maximise leads and conversions
  • The strategy behind each type of video, so you can implement them in your own launches
  • How I sequence my video content during my launches (to avoid burning out my list or pissing anyone off)
  • The best strategies for getting through launches (and getting it all done) without losing your marbles
  • Reverse engineer your own video launch plan, so you know exactly what videos to create (and when to share them) to amplify your next launch

Value: $297

You get instant access to module 1
and the bonuses

… which means you could literally be filming your first video in just over an hour, using nothing but your phone, and feeling more confident than you ever thought possible.

Act now to get your hands on the epic Bonus Bundle (Valued at $1,085)

Pay Monthly
Cashflow friendly option

$189
  • 3 x Monthly Payments

Pay Upfront
Avoid recurring payments

$497
  • One Payment (Save $70, Best value)

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The ‘Keeping It Real’ 30-Day Risk-Free Guarantee

I want to make it as easy as possible for you to say ‘yes’ to this program and to using video to grow your list and your business...

That’s why we’ve got our ‘Keeping it Real’ 30-Day Guarantee.

Join now, give the program a fair shot, and if — by the end of the second module — you haven’t seen rapid improvements in your video skills and gotten that energising feeling of “what on earth was I so worried about?!”… we’ll give you your money back.

We’ll even foot any processing fees.

Simply send an email — along with your completed tasks for Modules 1 and 2, so that we know you gave it a go — to my right hand woman, Victoria at info@smallstepsliving.com, and she’ll process your refund tout de suite.

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At this stage, you might be wondering...

“Um, who the heck are you to teach this stuff?!” Good question!

If we haven’t met before, I’m Lisa Corduff.

When I’m not adjudicating toddler tantrums (!) or obsessively listening to podcasts, you’ll find me building my online empire over at Small Steps Living, where I teach mums how to feed their families more wholefoods.

I know that sharing numbers can sound wanky, so let me get this over with quick. My business has:

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$500k+

Revenue in 2017

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28k

Followers on facebook

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20k

Email subscribers

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900

Members in my paid membership program

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25k+

And I regularly get 25k+ views on my videos.

I hate when people go on about their ‘figures’, but I wanted you to see them so I can tell you the part that actually matters:

I attribute a huge portion of my audience size and revenue to one thing: video.

My willingness to press record and chat for a few minutes, then share it online, is why I have the business I have today.

Things weren’t always so rosy though. It took lots of experimentation (and some huge cringe-worthy mistakes) before I nailed my video method…

FROM THIS...

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My first ever video, from 2013…
… It got 12 views.

...TO THIS

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A recent video, shot in the carpark of my
local supermarket… It got 28,000 views.

It’s not just the way I shoot the video (and light my face!) that’s changed.

There are so many other factors at play — when and where you share them, the text that goes with them, how to make them highly clickable, how to tweak them for paid ads, where to sequence your videos in your launch campaigns...

As soon as I got these factors right, the impact on my metrics was instant. I started banging on about video to anyone who’d listen, thinking to myself ‘This is so powerful, why isn’t EVERYONE doing it?’

But the struggle is real. And tech overwhelm is a thing. And I know so many people find the whole concept of doing video and ‘being seen’ to be really confronting.

So I created Keeping Video Real.

Because video doesn’t have to be scary or overwhelming, and because you shouldn’t be missing out on all those insane benefits, while other (way less awesome) people in your industry are reaping all the rewards...

So if you want to go through my exact system, be up and running in a matter of hours, and start seeing for yourself the huge impact video can make in your business…

… Then I would love to have you aboard.

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Here’s What Our Members Have To Say...

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After I completed Keeping Video Real I was able to confidently grow my company and went from feeling invisible, and only having a few trusted friends and followers loving my videos, to being confidently visible on video, having the technical skills to create amazing videos for others. This led to more clients who were impressed with my work that became loyal repeat clients. Lisa is 100% committed to helping you feel confident standing in front of a video camera and sharing your valuable message to a bigger audience.

Georgie FitzGerald, Georgie Heart Media

I'd never really had a problem with being in front of the camera but I'd made making video out to be such a complicated process. It would take me hours to create/edit/upload/post just one video.

A month after finishing KVR I recorded, edited and loaded 14 videos for  my first eCourse... in just 2 days! Plus, thanks to Lisa's tips, they actually looked and sounded decent.

Thanks so much for such a valuable, practical course Lisa!

Claire Cameron, Claire K Creations (www.clairekcreations.com)

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"I was just so scared of pressing that start button on my phone to record. Until Lisa put out her Keeping Video Real course. This was a game changer for me." Listen to Laura talk about her experience with KVR >>>

Laura Trotta (www.lauratrotta.com)

Keeping Video Real is a simply brilliant course! I had procrastinated doing videos for 2 years and within 2 weeks of Lisa's course I did my first facebook live. Here are the top 3 benefits I experienced.....

Nikki Smith (www.nikkismith.net.au)

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You get instant access to module 1
and the bonuses

… which means you could literally be filming your first video in just over an hour, using nothing but your phone, and feeling more confident than you ever thought possible.

Act now to get your hands on the epic Bonus Bundle (Valued at $1,085)

Pay Monthly
Cashflow friendly option

$189
  • 3 x Monthly Payments

Pay Upfront
Avoid recurring payments

$497
  • One Payment (Save $70, Best value)

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Questions people ask before they join Keeping Video Real….

You’re ready to use Keeping Video Real to build your list, grow your business, and amplify your next launch if…

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You’ve never tried video before and want to nail it from the get-go. You’re keen to start attracting a healthy flow of traffic to your website (and you’re REALLY keen to avoid the common *facepalm* moments that can strike when you’re starting out with video).

2num

You HAVE tried video before, but haven’t seen the kind of results you wanted. You’d appreciate a focused, step-by-step system that not only makes the filming and presenting parts a cinch, but that shows you how to then take your video and maximise its impact in your marketing and launches.

3num

You’re building a business based on connection and authenticity. It really matters to you that your readers trust you and like you. You hate all the sleazy marketing tactics you see online, and would much rather just be real with your audience.

4num

You’re cool with putting in some time to learn something new… well, you are when you know you’re going to get a good ROI at the other end.

5num

And truth be told, you’re ALREADY putting in the time. You’re spending hours each week creating content — or feeling guilty about all the content you should be creating. And yet you often end up disappointed when your blog (or newsletter, or facebook post) doesn’t get anywhere near the response you’d hoped for. Sometimes you even find yourself sliding into a “is this even worth it?” spiral.

6num

You want to focus on the stuff that’s working NOW... You’re aware that the online landscape is changing and you don’t want to be left behind. You want to make sure you’re laying the groundwork for your business to grow and thrive for years to come.

7num

You’re excited about what it would mean to have more eyes on your work. You already believe in your message and what you’re doing, but it’s always been a struggle to get your stuff in front of the people who need it most. The idea of suddenly having more space in the news feed, more organic traffic, and more readers eager to jump on your list sounds pretty game-changing.

8num

You’re EXTRA excited about finding a way to create great content FAST. Like, in a few minutes or so. You know how important consistency is in building an audience and getting momentum, so having a way to make powerful content in tiny pockets of time excites the pants off you.

9num

You’re prepared to take 30 days to test-drive Keeping Video Real, risk free. Give the program a fair shot, and if — by the end of the second module — you haven’t experienced genuine ROI, seen rapid improvements in your video skills, and gotten that energising feeling of “what on earth was I so worried about?!”… we’ll give you your money back.

If at least 6 items on this list had you nodding your head, you owe it to yourself and your business to give Keeping Video Real a risk-free shot.

To recap, when you sign up in the next

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You’ll get access to the complete ‘Keeping Video Real’ program + the Bonus Bundle:

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Access to all 4 Modules of Keeping Video Real. You’ll be guided through the 4-step REAL method for creating powerful, authentic videos that rapidly build your tribe and increase your conversions (Value: $697)

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4 x monthly LIVE Q-&-A Calls — where you can ask questions, find out what’s working now, and get personalised feedback on your videos (Value: $300+)

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4 x Bonus Masterclasses with leading industry experts, to help you skill up in specific areas and take fast action (Value: $800)

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Lifetime access to the program (so you can go through it at your own pace, and dip back in whenever you need a refresher)

PLUS THE BONUS BUNDLE:

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Making Money with ManyChat — my step-by-step guide on how to use Messenger Bots to amplify your launches, get an 80% open rate, and bring in extra sales… even if you’re not a tech ninja and don’t have a big audience. (Value: $297)

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Get Comfy On Camera — masterclass with Samantha Nola-Smith on moving through your visibility blocks, being seen, and feeling confident on camera. (Value: $97)

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5 Done-For-You Video Scripts (including the EXACT formula I use for my sales page videos, which have helped us get to 500k+ in revenue this year) (Value: $197)

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Access to an incredible community of entrepreneurs in the private Keeping Video Real Facebook Group — the BEST place to get personalised feedback on your videos (Value: $197)

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ADVANCED TRAINING: Behind-the-Scenes on my Most Successful Launch (so you know the latest what’s-working-now strategies to sell out your next launch) (Value: $297)

Total Value: $2,882

Join us now for Keeping Video Real

(and take advantage of the 30 day risk-free guarantee)

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Pay Monthly
Cashflow friendly option

$189
  • 3 x Monthly Payments

Pay Upfront
Avoid recurring payments

$497
  • One Payment (Save $70, Best value)

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