See this video?
It was shot in 3 minutes,
using nothing but my phone...
...and it generated 50 new customers in just 24 hours.
At first glance, that screenshot might make it look like there’s not much going on, other than my mad fashion skills (!) and a serious case of “panda eyes”.
But the truth is, there’s a whole lot of strategy woven into that 3-minute clip.
They’re strategies I’ve used again and again in my business to rapidly grow my tribe and generate tens of thousands in sales...
And they WORK —
… even when you’ve got limited equipment.
… or a
not-huge audience.
... or a “my kids didn’t sleep” face complete with smudged mascara and unbrushed hair.
AND YET MOST BUSINESS OWNERS ARE IGNORING THESE STRATEGIES.
In fact, they’re skipping over video as a marketing tool altogether.
And it’s not hard to understand why...
When it comes to video, you can see ALL the stats & read ALL the stories, and it doesn’t matter...
It doesn’t matter that video gets more eyeballs, more shares, more conversions and more sales than any other type of content…
Because the truth is, there’s something ELSE that matters, which outweighs all of these things...
… Trying to film yourself sucks.
At least, it has whenever you’ve done it before.
You start out with ALL the motivation, determined to give it a go.
But what should you film? What’s worth sharing? And what hasn’t been done to death?!
After what seems like a hundred crap ideas, it’s a total ‘hallelujah’ moment when you finally come up with one you don’t totally hate.
So you slip on a clean shirt, clear a corner of your lounge, whip out your iPhone, and turn on the camera.
You check the screen, to make sure everything looks okay…
… and that’s when the true torture begins.
After trying a bunch of different angles and still not getting the look you want, you end up just pressing record anyway, hoping it will somehow get better as you go along.
A few fumbles in your speaking cause you to start over. Then you realise your hands are all fumbly too (why have you never noticed how awkward your hands are?!)
And when you finally do a ‘take’ without any major stuff-ups, it’s a huge relief… finished!
So you steel yourself, lean in, and press the playback button, holding out hope that your footage is better than you think.
But as you concentrate on the screen, dissecting your “performance”, any hope leeches away. It’s not like you expected to be Oprah or anything… but this?!
… Why do I seem so awkward?
… Why does it feel so forced?
… What’s up with the dreadful lighting?
… Why isn’t it as good as the other videos on my newsfeed?
… And why oh why does it all look so crap?!
After all of that, you don’t even know if you can bear sharing it with your audience.
It’s just not what you’d envisioned… at all.
With hours wasted, hope squashed, and a new patch of greys about to sprout out of your head, you decide that video “just isn’t for you”.
Of course, you keep on hearing stories about video and reading articles about how it’s “the way of the future” blah blah blah…
All you can tell yourself is that you’ll cross that bridge when you come to it.
In the meantime, you’ll go back to writing Facebook posts that don’t get seen, publishing blogs that barely get noticed, and battling for space in people’s inbox...
Want to opt out of the cycle?
You’ve Stashed Video In The “Too Hard” Basket
… even though it’s literally the ONLY can’t-afford-to-ignore-it marketing tool when it comes to building an audience.
Video is THE best way to make an instant connection with your audience. We've worked with Lisa over a couple of years now as an influencer for some of our biggest brands. Her authenticity and expertise shines through every time and is, without doubt, the best person to learn from in the industry about building a tribe and converting them into paying customers.
Jenny Hassam, CEO, Rhetoric PR
If you’re still reading (thank you!)
You clearly GET that video is the one marketing tool that online business owners can’t afford to ignore.
So I’ll stop banging on about how powerful it is 😉
Instead, let me go ahead and tell you the good news:
Creating Powerful, Authentic, Non-Douchey Videos
— that speak straight to the heart of your audience, and that light up your email dashboard with a steady surge of new subscribers —
Does NOT Have To Be So Freaking Hard.
...in fact, it’s much easier than you think.
What’s important is to have a layered approach, like the 4-step ‘REAL’ method I’ll be sharing with you below, that allows you to get strategic at the four levels of video creation:
How you R
ecord your video
How you E
xpress your message
How you A
mplify your reach, and
How you L
everage your content
On top of that, you want an approach that skips the complicated stuff that doesn’t create a worthwhile impact (because seriously, who’s got the time?!)
… and that allows you to be YOURSELF on camera (in fact, that coaches you step-by-step through any awkwardness, so you can let your true self shine through).
So, you know… something that’s REAL, on a bunch of levels.
If I’m speaking your language, then I couldn’t be more excited to introduce you to my signature “it doesn’t have to be that hard” system for learning how to use video in your business…
PRESENTING
The complete step-by-step system for creating powerful, authentic videos that rapidly build your tribe and boost your conversions…
...even if you’re not a tech person and don’t love being on camera.
This is an online program for entrepreneurs just like YOU…
And like the name suggests, we’re keeping video real...
Because filming yourself doesn’t have to be this huge scary thing, and because you shouldn’t be missing out on all those insane benefits, while other (way less awesome) people in your industry are reaping all the rewards!
PLUS YOU GET THESE GOODIES TOO:
(Valued at $1,294)
4 x Live Q&A Sessions
These monthly ‘office hours’ are your chance to ask questions, find out what’s working now, and get personalised feedback on your videos (which is hands down the BEST way to accelerate your progress).
The calls will be recorded and stored in the membership site so you can watch them as many times as you like. (You can even submit questions in advance if you can’t be there on the day.)
Value: $300+
AND FOR A LIMITED TIME ONLY
Get The Bonus Bundle Valued at $1,085
You get instant access to module 1
and the bonuses
… which means you could literally be filming your first video in just over an hour, using nothing but your phone, and feeling more confident than you ever thought possible.
Act now to get your hands on the epic Bonus Bundle (Valued at $1,085)
Pay Monthly
Cashflow friendly option
3 x Monthly Payments
Pay Upfront
Avoid recurring payments
One Payment (Save $70, Best value)
The ‘Keeping It Real’ 30-Day Risk-Free Guarantee
I want to make it as easy as possible for you to say ‘yes’ to this program and to using video to grow your list and your business...
That’s why we’ve got our ‘Keeping it Real’ 30-Day Guarantee.
Join now, give the program a fair shot, and if — by the end of the second module — you haven’t seen rapid improvements in your video skills and gotten that energising feeling of “what on earth was I so worried about?!”… we’ll give you your money back.
We’ll even foot any processing fees.
Simply send an email — along with your completed tasks for Modules 1 and 2, so that we know you gave it a go — to my right hand woman, Victoria at info@smallstepsliving.com, and she’ll process your refund tout de suite.
Things weren’t always so rosy though. It took lots of experimentation (and some huge cringe-worthy mistakes) before I nailed my video method…
FROM THIS...
My first ever video, from 2013…
… It got 12 views.
...TO THIS
A recent video, shot in the carpark of my
local supermarket… It got 28,000 views.
It’s not just the way I shoot the video (and light my face!) that’s changed.
There are so many other factors at play — when and where you share them, the text that goes with them, how to make them highly clickable, how to tweak them for paid ads, where to sequence your videos in your launch campaigns...
As soon as I got these factors right, the impact on my metrics was instant. I started banging on about video to anyone who’d listen, thinking to myself ‘This is so powerful, why isn’t EVERYONE doing it?’
But the struggle is real. And tech overwhelm is a thing. And I know so many people find the whole concept of doing video and ‘being seen’ to be really confronting.
So I created Keeping Video Real.
Because video doesn’t have to be scary or overwhelming, and because you shouldn’t be missing out on all those insane benefits, while other (way less awesome) people in your industry are reaping all the rewards...
So if you want to go through my exact system, be up and running in a matter of hours, and start seeing for yourself the huge impact video can make in your business…
… Then I would love to have you aboard.
You get instant access to module 1
and the bonuses
… which means you could literally be filming your first video in just over an hour, using nothing but your phone, and feeling more confident than you ever thought possible.
Act now to get your hands on the epic Bonus Bundle (Valued at $1,085)
Pay Monthly
Cashflow friendly option
3 x Monthly Payments
Pay Upfront
Avoid recurring payments
One Payment (Save $70, Best value)
Questions people ask before they join Keeping Video Real….
You’re ready to use Keeping Video Real to build your list, grow your business, and amplify your next launch if…
You’ve never tried video before and want to nail it from the get-go. You’re keen to start attracting a healthy flow of traffic to your website (and you’re REALLY keen to avoid the common *facepalm* moments that can strike when you’re starting out with video).
You HAVE tried video before, but haven’t seen the kind of results you wanted. You’d appreciate a focused, step-by-step system that not only makes the filming and presenting parts a cinch, but that shows you how to then take your video and maximise its impact in your marketing and launches.
You’re building a business based on connection and authenticity. It really matters to you that your readers trust you and like you. You hate all the sleazy marketing tactics you see online, and would much rather just be real with your audience.
You’re cool with putting in some time to learn something new… well, you are when you know you’re going to get a good ROI at the other end.
And truth be told, you’re ALREADY putting in the time. You’re spending hours each week creating content — or feeling guilty about all the content you should be creating. And yet you often end up disappointed when your blog (or newsletter, or facebook post) doesn’t get anywhere near the response you’d hoped for. Sometimes you even find yourself sliding into a “is this even worth it?” spiral.
You want to focus on the stuff that’s working NOW... You’re aware that the online landscape is changing and you don’t want to be left behind. You want to make sure you’re laying the groundwork for your business to grow and thrive for years to come.
You’re excited about what it would mean to have more eyes on your work. You already believe in your message and what you’re doing, but it’s always been a struggle to get your stuff in front of the people who need it most. The idea of suddenly having more space in the news feed, more organic traffic, and more readers eager to jump on your list sounds pretty game-changing.
You’re EXTRA excited about finding a way to create great content FAST. Like, in a few minutes or so. You know how important consistency is in building an audience and getting momentum, so having a way to make powerful content in tiny pockets of time excites the pants off you.
You’re prepared to take 30 days to test-drive Keeping Video Real, risk free. Give the program a fair shot, and if — by the end of the second module — you haven’t experienced genuine ROI, seen rapid improvements in your video skills, and gotten that energising feeling of “what on earth was I so worried about?!”… we’ll give you your money back.
If at least 6 items on this list had you nodding your head, you owe it to yourself and your business to give Keeping Video Real a risk-free shot.
To recap, when you sign up:
You’ll get access to the complete ‘Keeping Video Real’ program + the Bonus Bundle:
Access to all 4 Modules of Keeping Video Real. You’ll be guided through the 4-step REAL method for creating powerful, authentic videos that rapidly build your tribe and increase your conversions (Value: $697)
4 x monthly LIVE Q-&-A Calls — where you can ask questions, find out what’s working now, and get personalised feedback on your videos (Value: $300+)
4 x Bonus Masterclasses with leading industry experts, to help you skill up in specific areas and take fast action (Value: $800)
Lifetime access to the program (so you can go through it at your own pace, and dip back in whenever you need a refresher)
PLUS THE BONUS BUNDLE:
Making Money with ManyChat — my step-by-step guide on how to use Messenger Bots to amplify your launches, get an 80% open rate, and bring in extra sales… even if you’re not a tech ninja and don’t have a big audience. (Value: $297)
Get Comfy On Camera — masterclass with Samantha Nola-Smith on moving through your visibility blocks, being seen, and feeling confident on camera. (Value: $97)
5 Done-For-You Video Scripts (including the EXACT formula I use for my sales page videos, which have helped us get to 500k+ in revenue this year) (Value: $197)
Access to an incredible community of entrepreneurs in the private Keeping Video Real Facebook Group — the BEST place to get personalised feedback on your videos (Value: $197)
ADVANCED TRAINING: Behind-the-Scenes on my Most Successful Launch (so you know the latest what’s-working-now strategies to sell out your next launch) (Value: $297)
Total Value: $2,882
Join us now for Keeping Video Real
(and take advantage of the 30 day risk-free guarantee)
Pay Monthly
Cashflow friendly option
3 x Monthly Payments
Pay Upfront
Avoid recurring payments
One Payment (Save $70, Best value)
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